{"id":236,"date":"2021-11-25T15:12:40","date_gmt":"2021-11-25T14:12:40","guid":{"rendered":"https:\/\/komshe.com\/eng\/?post_type=product&p=236"},"modified":"2021-11-28T18:30:17","modified_gmt":"2021-11-28T17:30:17","slug":"living-brands","status":"publish","type":"product","link":"https:\/\/komshe.com\/eng\/shop\/living-brands\/","title":{"rendered":"Living Brands"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Of Brands and How They Come to Life<\/strong><\/p>\n

Addressing those hard-to-answer questions that lead many brand managers to change careers, Living Brands takes a no-nonsense view of what brands are, what they mean to us, and why we need them so much.<\/p>\n

The brand, according to Chris Farmer, is a living thing. It is an entity endowed with all of the attributes of a human being. It has a personality, character, attitudes, and feelings. And we give our brands all this and more.<\/p>\n

With long experience in brand sales, marketing, and communications, he has authored numerous blogs on communications and branding and is the author of two other books, Grumpy in Belgrade and Grumpy in Belgrade: The Prehistory, light-hearted observations of life in Belgrade, which has been his home since 2002.<\/p>\n

\n

Languages: English<\/strong>
\nPublished: 2021<\/strong>
\nAuthor: Chris Farmer<\/strong>
\nFormat: 268 pages, 14.5 cm x 21 cm<\/strong><\/p>\n

 <\/p>\n","protected":false},"featured_media":237,"template":"","meta":[],"product_brand":[],"product_cat":[20],"product_tag":[],"class_list":{"0":"post-236","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-novels","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"yoast_head":"\nLiving Brands - Komshe ENG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/komshe.com\/eng\/shop\/living-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Living Brands - Komshe ENG\" \/>\n<meta property=\"og:description\" content=\"Of Brands and How They Come to Life Addressing those hard-to-answer questions that lead many brand managers to change careers, Living Brands takes a no-nonsense view of what brands are, what they mean to us, and why we need them so much. The brand, according to Chris Farmer, is a living thing. It is an entity endowed with all of the attributes of a human being. It has a personality, character, attitudes, and feelings. And we give our brands all this and more. With long experience in brand sales, marketing, and communications, he has authored numerous blogs on communications and branding and is the author of two other books, Grumpy in Belgrade and Grumpy in Belgrade: The Prehistory, light-hearted observations of life in Belgrade, which has been his home since 2002. Languages: English Published: 2021 Author: Chris Farmer Format: 268 pages, 14.5 cm x 21 cm  \" \/>\n<meta property=\"og:url\" content=\"https:\/\/komshe.com\/eng\/shop\/living-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Komshe ENG\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-28T17:30:17+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/komshe.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/11\/Living-Brands-Cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/komshe.com\\\/eng\\\/shop\\\/living-brands\\\/\",\"url\":\"https:\\\/\\\/komshe.com\\\/eng\\\/shop\\\/living-brands\\\/\",\"name\":\"Living Brands - Komshe ENG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/komshe.com\\\/eng\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/komshe.com\\\/eng\\\/shop\\\/living-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/komshe.com\\\/eng\\\/shop\\\/living-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/komshe.com\\\/eng\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/11\\\/Living-Brands-Cover.jpg\",\"datePublished\":\"2021-11-25T14:12:40+00:00\",\"dateModified\":\"2021-11-28T17:30:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/komshe.com\\\/eng\\\/shop\\\/living-brands\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/komshe.com\\\/eng\\\/shop\\\/living-brands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/komshe.com\\\/eng\\\/shop\\\/living-brands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/komshe.com\\\/eng\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/11\\\/Living-Brands-Cover.jpg\",\"contentUrl\":\"https:\\\/\\\/komshe.com\\\/eng\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/11\\\/Living-Brands-Cover.jpg\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/komshe.com\\\/eng\\\/shop\\\/living-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/komshe.com\\\/eng\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\\\/\\\/komshe.com\\\/eng\\\/shop\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Living Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/komshe.com\\\/eng\\\/#website\",\"url\":\"https:\\\/\\\/komshe.com\\\/eng\\\/\",\"name\":\"Komshe ENG\",\"description\":\"Books you will love!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/komshe.com\\\/eng\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Living Brands - Komshe ENG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/komshe.com\/eng\/shop\/living-brands\/","og_locale":"en_US","og_type":"article","og_title":"Living Brands - Komshe ENG","og_description":"Of Brands and How They Come to Life Addressing those hard-to-answer questions that lead many brand managers to change careers, Living Brands takes a no-nonsense view of what brands are, what they mean to us, and why we need them so much. The brand, according to Chris Farmer, is a living thing. It is an entity endowed with all of the attributes of a human being. It has a personality, character, attitudes, and feelings. And we give our brands all this and more. With long experience in brand sales, marketing, and communications, he has authored numerous blogs on communications and branding and is the author of two other books, Grumpy in Belgrade and Grumpy in Belgrade: The Prehistory, light-hearted observations of life in Belgrade, which has been his home since 2002. Languages: English Published: 2021 Author: Chris Farmer Format: 268 pages, 14.5 cm x 21 cm  ","og_url":"https:\/\/komshe.com\/eng\/shop\/living-brands\/","og_site_name":"Komshe ENG","article_modified_time":"2021-11-28T17:30:17+00:00","og_image":[{"width":600,"height":600,"url":"http:\/\/komshe.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/11\/Living-Brands-Cover.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/komshe.com\/eng\/shop\/living-brands\/","url":"https:\/\/komshe.com\/eng\/shop\/living-brands\/","name":"Living Brands - Komshe ENG","isPartOf":{"@id":"https:\/\/komshe.com\/eng\/#website"},"primaryImageOfPage":{"@id":"https:\/\/komshe.com\/eng\/shop\/living-brands\/#primaryimage"},"image":{"@id":"https:\/\/komshe.com\/eng\/shop\/living-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/komshe.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/11\/Living-Brands-Cover.jpg","datePublished":"2021-11-25T14:12:40+00:00","dateModified":"2021-11-28T17:30:17+00:00","breadcrumb":{"@id":"https:\/\/komshe.com\/eng\/shop\/living-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/komshe.com\/eng\/shop\/living-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/komshe.com\/eng\/shop\/living-brands\/#primaryimage","url":"https:\/\/komshe.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/11\/Living-Brands-Cover.jpg","contentUrl":"https:\/\/komshe.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/11\/Living-Brands-Cover.jpg","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/komshe.com\/eng\/shop\/living-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/komshe.com\/eng\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/komshe.com\/eng\/shop\/"},{"@type":"ListItem","position":3,"name":"Living Brands"}]},{"@type":"WebSite","@id":"https:\/\/komshe.com\/eng\/#website","url":"https:\/\/komshe.com\/eng\/","name":"Komshe ENG","description":"Books you will love!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/komshe.com\/eng\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/komshe.com\/eng\/wp-json\/wp\/v2\/product\/236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komshe.com\/eng\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/komshe.com\/eng\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komshe.com\/eng\/wp-json\/wp\/v2\/media\/237"}],"wp:attachment":[{"href":"https:\/\/komshe.com\/eng\/wp-json\/wp\/v2\/media?parent=236"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/komshe.com\/eng\/wp-json\/wp\/v2\/product_brand?post=236"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/komshe.com\/eng\/wp-json\/wp\/v2\/product_cat?post=236"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/komshe.com\/eng\/wp-json\/wp\/v2\/product_tag?post=236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}