{"version":"1.0","provider_name":"Komshe ENG","provider_url":"https:\/\/komshe.com\/eng","title":"Living Brands - Komshe ENG","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"2XIpTza60b\"><a href=\"https:\/\/komshe.com\/eng\/shop\/living-brands\/\">Living Brands<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/komshe.com\/eng\/shop\/living-brands\/embed\/#?secret=2XIpTza60b\" width=\"600\" height=\"338\" title=\"&#8220;Living Brands&#8221; &#8212; Komshe ENG\" data-secret=\"2XIpTza60b\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"http:\/\/komshe.com\/eng\/wp-content\/uploads\/sites\/3\/2021\/11\/Living-Brands-Cover.jpg","thumbnail_width":600,"thumbnail_height":600,"description":"Of Brands and How They Come to Life  Addressing those hard-to-answer questions that lead many brand managers to change careers, Living Brands takes a no-nonsense view of what brands are, what they mean to us, and why we need them so much.  The brand, according to Chris Farmer, is a living thing. It is an entity endowed with all of the attributes of a human being. It has a personality, character, attitudes, and feelings. And we give our brands all this and more.  With long experience in brand sales, marketing, and communications, he has authored numerous blogs on communications and branding and is the author of two other books, Grumpy in Belgrade and Grumpy in Belgrade: The Prehistory, light-hearted observations of life in Belgrade, which has been his home since 2002.    Languages: English Published: 2021 Author: Chris Farmer Format: 268 pages, 14.5 cm x 21 cm  &nbsp;"}